SUNDIAL
Product: Canned Virgin Mimosa Drink
Target Audience: Generation Z
Objective: Develop a packaging design for a canned virgin mimosa drink that captures the vibrant and refreshing nature of the product while appealing to the youthful and trend-conscious Gen Z audience.
RESEARCH
I began by conducting comprehensive market research to understand the currents trends to appeal to a Gen Z demographic. This included analyzing current beverage packaging trends, color preferences, and design elements that resonate with this audience. I also studied competitive products to identify gaps and opportunities for differentiation to make Sundial truly stand out.
The tagline “For easy mornings.” was prototyped and added to describe the coastal relaxation of a vacation morning in a short and affable way.
TESTING
Initial concepts were developed and tested through focus groups and peer feedback. These early testing phases allowed us to gather valuable feedback on design elements such as color schemes, typography, and overall aesthetics. The insights gained from these tests informed subsequent iterations of the design.
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Sundial is a vibrant, refreshing beverage wrapped in bold colors and vintage charm, perfectly crafted for the Gen Z free spirit.
MOCKUPS
To complement the packaging design, I developed a series of vintage-inspired mockup ads. These ads feature a relaxed and nostalgic aesthetic, using imagery that creates a sense of timeless enjoyment. The ads are designed to evoke a carefree, sun-soaked vibe, aligning perfectly with the Sundial brand's promise of a refreshing, tasty, and relaxing canned beverage experience.
CONCLUSION
The Sundial virgin mimosa packaging design successfully merges vibrant, youthful aesthetics with nostalgic elements, creating a unique and appealing product for the Gen Z market. The combination of thorough research, early testing, and a strategic use of color and vintage design ensures that Sundial stands out in the competitive beverage market while resonating with its target audience.